{"id":1322,"date":"2019-04-02T13:32:39","date_gmt":"2019-04-02T13:32:39","guid":{"rendered":"https:\/\/cortadoblog1.wpengine.com\/from-android-for-work-to-android-enterprise-the-evolution-of-android-business-features\/"},"modified":"2024-01-11T11:40:46","modified_gmt":"2024-01-11T11:40:46","slug":"from-android-for-work-to-android-enterprise-the-evolution-of-android-business-features","status":"publish","type":"post","link":"https:\/\/blog.cortado.com\/en\/from-android-for-work-to-android-enterprise-the-evolution-of-android-business-features\/","title":{"rendered":"An Evolution: Android Business Use"},"content":{"rendered":"\n

We mentioned in our starter guide to Android device management<\/a><\/strong> how Android business use has evolved over time. This article explains how it has changed over the years.<\/p>\n\n\n\n

\"Android<\/figure>\n\n\n\n

Business Use with Android for Work <\/h2>\n\n\n\n

For many years before Android for Work’s arrival, the market was flooded with inconsistent management features from various Android vendors and app developers. <\/p>\n\n\n\n

Aimed at ending this unsustainable situation and to catch up with Apple<\/a><\/strong>, Google announced Android for Work in 2014.<\/p>\n\n\n\n

Android for Work initially referred to all devices shipped with Google’s secure containerization APIs for separating private and business apps and data. With this service, Google had created the groundwork for securely integrating Android devices into corporate IT on the basis of their native operating system functions. <\/p>\n\n\n\n

The Frequently Changing World of MDM Terminology<\/h2>\n\n\n\n

After almost all Android devices had these functions however, Google abandoned the branding “Android for Work”. <\/p>\n\n\n\n

Instead, in 2017 Google renamed the platform Android Enterprise and expanded it to include additional business features<\/a><\/strong>. Realistically though, as many businesses hadn’t signed up to the marketing newsletters of their MDM vendor or Google’s blog, plenty of them never got the message. <\/p>\n\n\n\n

The changes in MDM terminology has drawn a bit of criticism from some prominent commentators. Especially as many other areas have received rebranding too, like the replacement of the deployment acronyms “COPE” and COSU with the more wordy “work profile<\/em>s on<\/em> fully managed devices<\/em>” or “dedicated device<\/em>“.<\/p>\n\n\n\n

Confusing Terminology, But Great Functionality<\/h2>\n\n\n\n

Nevertheless, Android business use is now fully optimized. Android offers a broad spectrum of security and management functions that enable the use of Android devices in everyday work. Including:<\/p>\n\n\n\n